Why We Premiered James Bond Skyfall In Nigeria — Heineken


Before it was finally premiered in Nigeria, consumers of Heineken and fans of James Bond had waited in anticipation the world’s leading international premium beer delivered on its promise to host the movie premiere of the much-talked- about latest James Bond adventure, Skyfall, which was shown at Silverbird Galleria, Genesis Deluxe and Ozone cinemas in Lagos as well as Silverbird Abuja, Port-Harcourt and Enugu. It was a red carpet night of celebrities and suspense filled entertainment. The movie consumers and guests were treated to an exciting after party.

Senior Brand Manager Heineken, Jacqueline van Faassen said: “When two great brands like Heineken and James Bond join together, excitement is guaranteed. Heineken and James Bond are closely linked: both are aspirational, premium, iconic and international. We are proud of our long standing relationship with the Bond franchise.”

The Skyfall movie premiere event is part of a bigger Heineken® Bond campaign, a thrilling new TV and digital campaign which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time.

Challenging consumers to defy his enemies and ‘Crack the Case’, viewers are taken on an epic train journey alongside stunning Bond girl Bérénice Marlohe. An interactive experience on-line begins where the TV advert leaves off, providing the consumers with the opportunity to be a secret agent themselves and win exclusive prizes,

Alexis Nasard, Chief Commercial Officer of Heineken said: “The creativity and progressiveness of the Heineken brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand.”
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