Kim Kardashian replaced by dog in Super Bowl ad

Kim Kardashian isn't going to the dogs. It's actually worse: She's being replaced by a dog.

The reality TV starlet, who raised eyebrows and more than a few pulses with her Super Bowl ad for Skechers' Shape-Up shoe in 2011, won't be repeating her shilling duties for the footwear company this year. Instead, Skechers is going with a spot featuring a French bulldog.

Bing: Kim Kardashian controversies

Woof -- that's gotta hurt.

Kardshian earned negative publicity from her 72-day marriage to Kris Humphries, but a Skechers executive said the split had nothing to do with this one.

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"Kim got us more attention than we ever dreamed," Skechers Fitness president Leonard Armato told USA Today. "We have to establish Skechers as more than a lifestyle company."

The new ad will feature the Skechers' spokespooch wearing the company's new high-tech GOrun shoes and racing a pack of greyhounds. Dallas Mavericks owner Mark Cuban will also appear in the ad.

Tell us on Facebook: Who would you rather see in ad: Kim or dog?

"I'm not Kim Kardashian," Cuban acknowledges to the newspaper. "But one of the things I do know is high technology and how to use it. "

Kardashian's Super Bowl ad for the shoe company last year featured the "Keeping Up With the Kardashians" star writhing on the floor in a revealing workout outfit, before breaking up with her trainer in favor of Skechers' Shape-Ups.

Source: tv.msn.com