Leg in for Lagos Fashion Week
The weeklong show will feature a combination of fashion and design-focused activities, talent hunt for international modeling contracts and Young Designer of the Year as well as exhibitions of creative works ranging from arts, interior designs, photography, and architecture to technology and others.
According to General Manager, Consumer Marketing, MTN Nigeria, Mr. Kola Oyeyemi, the show is aimed at grooming young designers and entrepreneurs by injecting fresh ideas into the local fashion and style industry and facilitating their steady movement up the ranks to revolutionize the industry.
Oyeyemi, who was represented by Cherry Eromosele, Senior Manager, Segment Marketing, at the media briefing to unveil the show, announced plans and other exciting activities leading to its October commencement date.
On why they decided to promote fashion, which is not an area the company normally supports, he said, “it is about enriching lives and developing young talents. What we have seen in fashion is one of the lifestyles and sub-segments that people are really passionate about, which is our essence.”
Managing Director, Style House File, Mrs. Omoyemi Akerele, the main promoter of the event, said the show would promote and celebrate designers who are making valuable contributions to the style industry and afford budding designers the opportunity to showcase their collections.
“It is primarily to promote the growth of the Nigerian fashion industry. “Moving along, for us, it is primarily to get Nigeria fashion designers working together and help us take the industry where it needed to be.
“A minimum of 20 established designers are expected to take part in the show. Another 12 young upcoming designers selected from auditions in Port-Harcourt, Abuja and Lagos will also showcase their collections during the four-day show.”
She added that the winner of the Young Designer of the Year Award would be presented a brand new Hyundai Car worth N4.5million by MTN while
the MTN/British Council Creative Entrepreneur of the Year would win N1million cash prize also from MTN, while the British Council will sponsor the winner to the London Fashion and Design Week and The MTN Model of the Year will also get N1million.
Also speaking on the project, one of the partners, Assistant Director, British Council, Nigeria, Ojoma Ochai, disclosed that her organization got on board because it believes in creating opportunities for people across the world.
Ochai also said that her organisation got interested in the project because by building the skills of young people that work in the fashion sector, it would create jobs, develop the economy and keep young people meaningfully occupied.
Industry players, renowned models and designers such as Folake Akindele Coker of Tiffany Amber, Isio Elohor of Beth Models and other industry practitioners attended the event.
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